Apple has unveiled a $500 billion U.S. investment strategy through 2028, accelerating domestic manufacturing as potential iPhone tariffs threaten global supply chains. The tech giant announced plans for a Texas server factory and 20,000 new hires just days after former President Trump revealed private discussions about shifting production from Mexico.
The commitment echoes Apple's 2018 $350 billion pledge during Trump's first term, when similar tariff threats emerged.
This investment fuels American innovation while securing our operational future,CEO Tim Cook stated in the official announcement.
Key elements of the plan include:
- A Houston-based AI server plant opening in 2026
- Expanded manufacturing partnerships in 30 states
- Accelerated development of Apple Intelligence features
Political analysts note the timing coincides with renewed tariff discussions targeting Chinese-made electronics. Trump recently suggested imposing 15% levies on smartphones, which could increase iPhone prices by $50-$100 if implemented.
Apple's Texas facility will specifically produce servers for its AI-driven services like Siri enhancements and predictive text features. The company claims this localized production strategy protects against both geopolitical risks and potential supply chain disruptions.
While the announcement emphasizes job creation, critics question whether the figures represent net new positions or reshuffled existing roles. The 2018 initiative saw Apple meet its hiring targets through retail expansion and data center staffing rather than manufacturing reshoring.
This latest investment comes as global tech firms face increasing pressure to decouple U.S. and Chinese operations. With 90% of iPhones still assembled in China, Apple's balancing act between political expectations and production realities remains a critical challenge for Cook's leadership team.