- EU demands iOS compatibility with third-party devices like smartwatches
- New transparency rules for app developers seeking iOS feature access
- Google faces parallel DMA scrutiny over search bias and app store restrictions
The European Union has taken unprecedented steps to enforce its Digital Markets Act (DMA), ordering Apple to dismantle longstanding ecosystem barriers. This historic ruling requires iOS and iPadOS to support seamless integration with competing devices, particularly in the wearable tech sector where Apple Watch currently dominates. Analysts predict this could trigger a 15-20% market shift in Europe's smartwatch industry within 18 months.
Brussels-based regulators emphasized that Apple must implement three core changes: standardized API access for hardware manufacturers, real-time data sharing protocols for health tracking devices, and elimination of gatekeeper feesfor accessory certification. A regional case study from Berlin reveals how German fitness tech startup PulseWear struggled for 14 months to gain basic iOS compatibility – a process the DMA aims to streamline.
Parallel requirements target app development transparency. Apple must now publish detailed response timelines for feature access requests and establish an independent appeals process. This responds to complaints from French mobile payment app providers who faced 9-12 month approval delays for NFC chip access while Apple Pay received priority integration.
The Commission simultaneously escalated its DMA enforcement against Google, citing systemic self-preferencingin search rankings and Play Store policies. Early data shows 68% of EU Android users exclusively use preloaded Google apps, creating what regulators call an innovation desert.Proposed remedies include mandatory third-party app store preinstallation options and real-time search algorithm auditing.
Industry experts highlight three critical impacts: First, accelerated development of cross-platform health ecosystems as device makers gain iOS access. Second, potential 30% reduction in app development costs through standardized API documentation. Third, new compliance oversight roles that could create 5,000+ tech jobs across EU member states by 2026.
As Apple prepares its formal response, leaked internal documents suggest plans for tiered API access levels – a move already criticized by DMA architects as non-compliant by design.The company faces potential fines up to 20% of global revenue for violations, with final compliance deadlines set for March 2025.
