- Scheffler eyes third consecutive PGA Tour victory this season
- First player since Dustin Johnson (2017) to attempt three-event winning streak
- Defending champion Davis Riley seeks revenge after PGA Championship runner-up finish
Fresh off his PGA Championship victory, Scottie Scheffler arrives at Colonial Country Club with unprecedented momentum. The Texas native bypassed standard tournament preparation to maintain competitive rhythm, demonstrating his laser focus on making history. A win this week would mark Scheffler's fifth victory of 2024 and cement his status as golf's dominant force.
Colonial's renovated layout presents fresh challenges for the field. The 7,289-yard course now features thicker rough and faster greens compared to last year's inaugural redesign. Scheffler's local knowledge proves invaluable here, with three consecutive top-three finishes since 2021 demonstrating his mastery of these tree-lined fairways.
Texas golf culture plays a pivotal role in this narrative. Fort Worth's connection to Ben Hogan adds historical weight to Scheffler's three-peat attempt, echoing Hogan's 1946 dual victories at Colonial and the Byron Nelson. Economic analysts estimate Scheffler's home-state appearances generate $15-20 million in regional tourism revenue annually.
Davis Riley emerges as Scheffler's primary challenger following their PGA Championship duel. The 28-year-old Alabama native credits Colonial's 2023 redesign for enabling his breakthrough win, though course adjustments may neutralize his advantage. Jordan Spieth remains a wildcard, seeking redemption after missing the PGA cut while chasing his career grand slam.
Tournament organizers report a 40% surge in ticket sales compared to 2023, driven by Scheffler's historic campaign. Sports psychologists note the mental toll of consecutive wins, with only 12% of three-peat attempts succeeding since 2000. Equipment sponsors anticipate increased demand for Scheffler's preferred blade putter should he complete the trifecta.