Business

Historic $9 Billion Deal: Skechers Acquired by 3G Capital in Major Shakeup

Historic $9 Billion Deal: Skechers Acquired by 3G Capital in Major Shakeup
acquisition
footwear
private-equity
Key Points
  • 3G Capital acquires Skechers at $63/share – 30% above recent trading averages
  • Founder-led management retains control despite transition to private ownership
  • Manhattan Beach HQ preserved in rare post-acquisition stability pledge
  • Deal completion timeline aligns with holiday season production cycles

The footwear industry faces its largest private equity play since 2018 as 3G Capital finalizes its $9 billion takeover of Skechers. This acquisition positions the Brazilian investment firm alongside Nike and Adidas in global sportswear influence, though analysts note distinct strategies...

At $63 per share, the premium reflects growing confidence in casual footwear markets expanding 8.4% annually through 2029. Unlike recent retail buyouts that slashed R&D budgets, 3G’s retention of Skechers’ innovation team signals...

Founder Robert Greenberg’s continued leadership breaks from 3G’s typical cost-cutting approach seen in Kraft Heinz deals. Industry watchers attribute this exception to Skechers’ 34% revenue growth since 2020...

Footwear Industry Implications
  • Private equity footwear investments surged 41% YoY
  • Direct-to-consumer brands command 22% higher valuations
  • Family-owned shoe companies face acquisition pressures

A regional case study emerges from Southern California’s footwear corridor, where 63% of acquired brands maintained local HQs. Skechers’ Manhattan Beach retention follows Vans’ post-acquisition...

Supply chain experts note the Q3 closing timeline avoids disrupting Skechers’ critical back-to-school and holiday production schedules. This contrasts sharply with 2021’s...