Global tech leaders like AlphaTech and OmniCorp face unprecedented challenges as the EU’s Digital Protection Act takes effect in 2024.
‘Non-compliance fines could exceed 5% of global revenue,’ warns legal analyst Clara Mertz.
The laws demand explicit user consent for data collection, forcing companies to overhaul ad targeting systems. Analysts highlight three critical impacts:
- Stricter consent protocols reducing AI training datasets
- Direct revenue losses from restricted ad personalization
- Rising costs for compliance infrastructure
While critics argue innovation may slow, advocates claim these rules prioritize consumer rights in an era of unchecked data harvesting.
