When Dr. Mark Newberry retired after 30 years in Havana, Florida, this rural community of 1,750 faced an urgent challenge: attracting a new physician amid a nationwide doctor shortage. Town leaders responded with creative solutions – free office space, advanced medical equipment, and financial support – hoping to draw candidates to their idyllic but underserved area.
Havana’s recruitment campaign highlights growing disparities in healthcare access. Florida projects a need for 18,000 physicians by 2035, with rural counties like Gadsden (home to Havana) hit hardest.
This isn’t just about healthcare – it’s about community survival,explains Town Manager Kendrah Wilkerson, emphasizing the town’s Hallmark-esque charm and tight-knit relationships.
The town’s physician incentives include:
- Rent-free clinic with X-ray and ultrasound equipment
- Annual $15,000 support package
- Established patient base of 2+ generations
Current challenges reflect broader trends. Primary care physicians account for just 33% of Florida’s projected need, forcing many patients to drive 30+ minutes for care. Recruitment expert Matthew Smeltzer notes young doctors increasingly prioritize work-life balance over urban salaries, suggesting small towns could leverage this shift.
A potential breakthrough emerged when hometown MD Camron Browning expressed interest post-residency. His testimony to town council highlighted Havana’s unique appeal:
Growing up here showed me the difference one doctor can make. I want to be that lifeline.
While nurse practitioners have shown interest, Havana holds out for a family physician capable of independent practice. As Mayor Eddie Bass states: We need someone who can handle everything – from delivering babies to managing chronic conditions.
With Browning nearing contract agreements, Havana’s story offers hope for rural America. By combining financial incentives with community values, small towns might yet reverse the rural healthcare crisis – one physician at a time.